From Lake to Flake to Plate: A Journey of Purpose
This isn’t just about salt. It’s about doing things properly
and producing a premium seasoning chefs can count on.
foodies Pure NZ Flaky Sea Salt started with a simple goal: to create a flaky sea salt that chefs would love to use, and keep coming back for. Not just for reliability, presentation, and performance, but above all, for flavour..
Founder of NZ Premium Foods, Rachael Speedy recognised what cooks and chefs really wanted in their kitchens, a premium salt with exceptional flavour, consistency, and character. So she got to work. Not in a lab or a boardroom, but out in the elements, working with a passionate team to refine every step of the process..
Bringing foodies Pure NZ Flaky Sea Salt to life took patience, persistence, and a dedication to getting it just right. The result is clean, crisp flakes crafted in New Zealand through a natural process that takes up to two years from lake to flake to plate resulting in the flaky sea salt cooks and chefs love to use in their kitchens. This premium salt doesn’t just season. It finishes..
Since then, NZ Premium Foods has built strong relationships with chefs, distributors, and food professionals across Australasia through the foodies brand.
What Drives Us?
We believe great ingredients shouldn’t be overcomplicated, just made well. That’s why we focus on quality, consistency, and care in everything we do. From salt harvest through to packaging and distribution, every step is thoughtfully handled, with the chef, the cook, and the customer in mind.
From Sea to Kitchen
Our salt begins its journey at Lake Grassmere, New Zealand’s only salt farm, where it’s naturally solar-evaporated and harvested using methods that combine tradition with precision. It’s a slow, patient process and we wouldn’t have it any other way.
What started with one product has grown into a trusted brand known for premium ingredients. We’re proud to support chefs, bakers, and food professionals who care deeply about the details and who know that even something as simple as salt can make all the difference.